Have you seen the new kids range of cereals by Hubbards? They are a fusion of healthy grains with flavourful names. With flavours like Cookies n Cream and Neapolitan it’s easy to see why kids love them. I designed a boy and a girl character for the brands packaging. These characters went through a few rounds of development before being rendered into a number of illustrated poses. The simple black and white doodle style is enlivened with splashes of vibrant colour. Here are some of the sketches that led to the final illustrated artwork.

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boys1

Hubbards – Boy character in development – pen and ink

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boy2

Hubbards – Boy character in development – pen and ink …………………………………………………………………………………………………………………………

biy3

Hubbards – Boy character – final art – pen and ink …………………………………………………………………………………………………………………………

girls1

Hubbards – Girl character in development – pen and ink …………………………………………………………………………………………………………………………

girl2

Hubbards – Girl character in development – pen and ink …………………………………………………………………………………………………………………………

girl3

Hubbards – Girl character – Final art – pen and ink …………………………………………………………………………………………………………………………

bw_hubbards

Hubbards – Girl and Boy characters taken through poses – Final art – pen and ink …………………………………………………………………………………………………………………………

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Hubbards – Final art – pen and ink

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